I received my next book from the Thomas Nelson book review blogger project today (more on the actual book in a future post). What was far more interesting than the book itself were the extras that came with it.
The book was marketed (on the cover, spine and back) as free. Not that the book itself was free but that you as the reader were being given freedom to interact with the content in multiple ways. By buying the book you were given access to four different formats. The actual book, and downloadable files in pdf, ebook (for the Amazon Kindle or Sony eReader) and mp3 formats.
So instead of giving up the sale of the actual book (which has the highest profit margin by far of the four to my understanding) or trying to pit one form of content against the other they instead bundled them together and give them all to you for the same price you would have paid for just the actual book. In order to preserve their highest margin form of content delivery they give away the lowest margin forms and it doesn't actually cost them anything extra because once the electronic forms are created there is no marginal cost for each additional unit distributed.
How could you preserve your market and your profits margin by giving your products away?
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