- The first thing he asked for was not money, it was involvement. He asked people to join a movement and once they were part of the movement their money followed.
- He made people believe that they could make a difference. His campaign was more about ‘we’ than ‘I’.
- He lowered the bar of entry into the political process. He asked for small amounts of money (but did not turn away large donations) and the majority of his events were open to the general public vs. an invite only list (i.e. Grant Park vs. The Arizona Biltmore).
- He focused on hope and not fear.
- He adapted better to a fast changing environment.
The election. What have you learned?
The election is over and what I find more interesting than the outcome is what we can learn from the process. I think Barack Obama won (congratulations) because he changed the rules of the game:
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