Fall in love with your mission

To be successful over the long haul you need to fall in love with your mission and not your programs. A program is nothing more than a means to achieve your mission. A program that is effective today may not be effective tomorrow. To often we fall in love with what we have created and will not change it even when it has become ineffective at achieving the mission. The point at which we refuse to recognize and accept that our programs are no longer achieving their goals and take on the hard work of change is when the organization begins to become irrelevant to its target market.