Little Details

My wife got a new iPod today. Nothing fancy, just a refurbished gen2 iPod shuffle to use at the gym. Apple is well known at this point for their attention to detail and I could wax poetic about their packaging, simple set-up process, etc..but that story has already been written.

Here is what impressed me. Her new iPod is light green (she really likes it which is nice since it was the only color choice). She took it out of the box and plugged it in to the computer. iTunes launched and immediately recognized it as new, so the registration process started automatically. And what do you know, the picture on the registration screen is of a light green gen2 iPod shuffle. That is a little detail that says a lot.

Are you paying attention to those kinds of details? If you are, your customers probablly love you and are telling other people about you. Keep up the good work.