Two Sentences

Too many projects fail because of a lack of focus. You should not start any project until you can describe what you want it to accomplish (i.e. the goal or purpose) in two sentences.

If you are a leader, don't approve any project that cannot be explained to you in two sentences.

Projects that cannot be explained in two sentences will result in some combination of: scope creep, delays, unnecessary features, unmet expectations or abandonment.

Once you have the type of focus that writing something in two sentences requires everything else flows easily. The amount of time and resources you will save by demanding this type of focus from yourself and your organization is unbelievable.